Your business may have made it through those imperative first three years, but what about the years ahead? Is your business strong enough to make it without the risk of financial failure?
If your new online business can make it through the first three years, the chances are pretty high that you will survive long term. The question becomes how do you properly avoid financial failure during those critical years, and beyond?
1. Get to know the most common reasons that businesses succumb to financial failure, so you can spot and fix problems before it is too late.
2. When just starting out, it is best to overestimate your start-up costs, than to underestimate. Thoroughly research all of the expenses and operational costs that you will run into, and determine financing options ahead of time.
3. Know the difference between profit and cash flow. Just because you make a sale and bring in some money does not mean you automatically have earned a profit.
4. Do not rely on loans or overload with debt. A healthy business will have a good balance of equity and debt. Work within the budget you have until your profits pick up, allowing for other expenses.
5. If you do take on debt, make sure you completely understand the expectations of your financiers. Do not enter into any agreement that you are not completely sure you can honor, because ruining the reputation of your company in the financial community could be the kiss of death to a growing online business.
6. If your online business has employees, even virtual ones, make sure they are well
managed so everyone is pulling their own weight and doing their job. Overpaying employees who contribute nothing or continually mess things up can lead to the downfall of the company.
7. Do not put a lot of money into new products or ideas until you have adequately researched your market to ensure there is a demand for it. The worst thing you can do is buy into something blind and find out thousands of dollars later that it isn’t going to sell.
8. Determine the SWOT (strengths, weakness, opportunities, threats) for your business. Aim to resolve any weaknesses and avoid threats now and those predicted to arise in the future.
9. Have detailed plans for success, instead of merely aiming not to fail. The more realistic you are with your outlook for the company and the more detailed your plans, the more likely you are to notice signs of financial troubles to come. Many businesses that fail do so without seeing signs that were obvious to others.
10. Perhaps the biggest key is to properly monitor expenditures and stock. Know on what every penny is being spent and verify that it is essential, cutting out as necessary. Ensure that every item you stock is worth the space it takes, and every item is accounted for. Now is not the time for loose monitoring or spending on luxuries. It’s time to ensure that your expenses are covered.
Owning your own business and making money online has huge potential for anyone who seriously weighs the risks and puts in the hard work to grow a successful online business. While the threat of financial failure is always there, there are also plenty ways to avoid it now and in the future.
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